Building credibility: Proving financial advice is truly essential

Being recognised as affordable, approachable and independent

clock • 4 min read

In the first of a series of articles for Professional Adviser, Truly Independent co-founder and chief executive Andrew Goodwin shares his views on why financial advice is truly essential…

Have you noticed how overseas holidays seem to be more stressful than they were? A big part of the problem is that most of the travel-related tasks that were once carried out by others now fall to us. We do the booking. We do the checking in. We scan our tickets and passports. Increasingly, we even tag our luggage and heave it onto the conveyor belt. Security checks aside, we often venture from the airport entrance to the plane door without engaging with another sentient being. There's plenty to be said for handing people more responsibility. It goes to the heart of age-old notions of...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Trial of former Titan Wealth employee rescheduled as defence prepares abuse of process argument

Trial of former Titan Wealth employee rescheduled as defence prepares abuse of process argument

Prosecution ready to proceed but court agrees to delay trial until late August

Sahar Nazir
clock 09 May 2025 • 2 min read
Professional Adviser TV: Female leadership and overcoming business barriers

Professional Adviser TV: Female leadership and overcoming business barriers

With WIFA winner and short lister Frankie Smith

Professional Adviser
clock 09 May 2025 • 1 min read
The 'quick way' to lose your clients' trust

The 'quick way' to lose your clients' trust

Clients are disengaging rather than firing their advisers, conference hears

Sahar Nazir
clock 09 May 2025 • 2 min read