Building credibility: Proving financial advice is truly essential

Being recognised as affordable, approachable and independent

clock • 4 min read

In the first of a series of articles for Professional Adviser, Truly Independent co-founder and chief executive Andrew Goodwin shares his views on why financial advice is truly essential…

Have you noticed how overseas holidays seem to be more stressful than they were? A big part of the problem is that most of the travel-related tasks that were once carried out by others now fall to us. We do the booking. We do the checking in. We scan our tickets and passports. Increasingly, we even tag our luggage and heave it onto the conveyor belt. Security checks aside, we often venture from the airport entrance to the plane door without engaging with another sentient being. There's plenty to be said for handing people more responsibility. It goes to the heart of age-old notions of...

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