Investment advisory in digital assets: Next step for financial institutions

'Advisers are still reluctant to include highly volatile digital assets'

clock • 5 min read

When it comes to digital assets, traditional financial institutions need to leverage their unique value proposition - investment advisory services based on trust, writes Nils Bulling

For years, digital assets have offered an attractive alternative to traditional investments. Findings from our recent survey reveal that investors remain positive about digital assets, despite last year's crypto winter and the collapse of notable exchanges and crypto-native firms. Today, of the investors we surveyed in the UK, 29% say they invest in cryptocurrencies - 7 percentage points higher than in the previous year's study. This is supported by data from the European Union, which shows that the market capitalisation of digital assets increased eightfold from 2020 to 2022. Fina...

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