Business sense: Attracting and retaining female IFA talent

'I'd like to see more women in advice starting up their own company'

clock • 5 min read

Brenda Santimano explores how to attract more women into financial advice and retain the talent already in place...

International Women's Day on 8 March always generates a lot of noise about the important role women play within the financial services industry. But celebrating women's achievements and highlighting the often-overlooked impact we've had on today's world shouldn't be confined to just one day of the year, we need to keep the conversation going. That goes for attracting more women into advice too: improving diversity is something that firms should be acting on all year round. Financial Conduct Authority (FCA) research into gender diversity in 2019 found that women make up just around 17%...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

Network Rosemount adds 12 advisers

Network Rosemount adds 12 advisers

In second quarter

Jen Frost
clock 24 July 2026 • 2 min read
All the advice firm acquisitions that have taken place in 2026

All the advice firm acquisitions that have taken place in 2026

Keeping track of the ongoing consolidation in the advice industry

Professional Adviser
clock 22 July 2026 • 3 min read
Editor's view: The voyage of St James's Place

Editor's view: The voyage of St James's Place

The editor's Friday Night Takeaway from 17 July

Jen Frost
clock 17 July 2026 • 3 min read