Business sense: Attracting and retaining female IFA talent

'I'd like to see more women in advice starting up their own company'

clock • 5 min read

Brenda Santimano explores how to attract more women into financial advice and retain the talent already in place...

International Women's Day on 8 March always generates a lot of noise about the important role women play within the financial services industry. But celebrating women's achievements and highlighting the often-overlooked impact we've had on today's world shouldn't be confined to just one day of the year, we need to keep the conversation going. That goes for attracting more women into advice too: improving diversity is something that firms should be acting on all year round. Financial Conduct Authority (FCA) research into gender diversity in 2019 found that women make up just around 17%...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

Friday Night Takeaway: Your culture and people are growing in value

Friday Night Takeaway: Your culture and people are growing in value

The editor's Friday Night Takeaway from 20 February

Jen Frost
clock 20 February 2026 • 3 min read
All the advice firm acquisitions that have taken place in 2026

All the advice firm acquisitions that have taken place in 2026

Keeping track of the ongoing consolidation in the advice industry

Professional Adviser
clock 19 February 2026 • 1 min read
Private equity outlook: Professional services set for 'interesting' 2026

Private equity outlook: Professional services set for 'interesting' 2026

'Expectations generally are that there will be greater deal volume in 2026'

Tom Whelan
clock 19 February 2026 • 5 min read