Bruce Ely-Johnston explores the potential of ChatGPT in the advice world and warns small firms they need to be on their guard...
ChatGPT has been making headlines since January. For those who haven't been paying attention, ChatGPT uses machine learning to generate natural language text. Think of it as a souped-up version of Google search, but rather than return a list of articles for you to click on each and read through, it reads them itself. It then pulls out the most interesting bits from each, combines them and then generates (writes) an answer to your query. In essence, these AI chatbots generate conversational answers to your questions by drawing on content that already exists on the web. How much powe...
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