Defaqto CEO: We want to understand advisers' needs even more

‘Everybody is genuinely working to make better financial decisions’

Hope Coumbe
clock • 8 min read

Ahead of Defaqto’s 30th birthday in April, chief executive John Milliken reflects with Hope Coumbe on the firm’s successes and challenges and outlines bold plans for its future in the financial planning world…

There is not doubt that 2023 has been a busy year of growth for Defaqto. The business, best known publicly for its star ratings, continues to have its teeth firmly sunk into multiple arms of the adviser proposition under the watchful eye of chief executive John Miliken. In January, Defaqto launched fully integrated cashflow modelling across its technology offering to advisers. In June, it announced it was building a two-way integration with fintech challenger firm Plannr. In July, the launch of a new service allowing advisers to compare funds, discretionary fund management portfolio...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Robo advice market predicted to hit £4.6trn in the next four years

Robo advice market predicted to hit £4.6trn in the next four years

Survey says ‘robo advice is gaining momentum and doing so at speed’

Hope William-Smith
clock 10 July 2023 • 1 min read
ChatGPT means each firm could only need one human adviser

ChatGPT means each firm could only need one human adviser

‘It is in advisers’ own interests to embrace, rather than fight the tide’

Hope William-Smith
clock 15 June 2023 • 1 min read
Artificial intelligence a disruption not a threat to advisers' jobs

Artificial intelligence a disruption not a threat to advisers' jobs

The future of advice: Artificial intelligence is ‘disrupting technology’

Sahar Nazir
clock 19 May 2023 • 1 min read