How advisers can protect their brand and reputation

There's a worrying trend emerging at the moment. Following a rise in defined benefit (DB) complaints, claims management companies (CMCs) are using advisory firms' names to attract new business. We are aware of one firm that has been the target of a Google AdWords campaign by a CMC. It resulted in a flurry of further claims being issued and a downward spiral begins. Don't be fooled into thinking this is just a problem for the ‘big boys,' CMCs are indiscriminate. They'll choose to chase firms of any size.  So, what's the answer? If you haven't done so already, you should consider tradem...