What's in a name? Why 'guidance' should be 'tailored information'

Harriet Baldwin's tabled amendment on "personal financial guidance "follows the Financial Conduct Authority's (FCA) announcement that it wants to carry out a "holistic review of the boundary between advice and guidance so we can understand how to reduce the regulatory burden while continuing to provide the right level of consumer protection". The background is that advisers tend to operate at the more affluent end of the market whilst some providers, targeting the mass market, want to offer more than generic information or execution only yet are concerned that their services might be int...