Exploring the five-stage hierarchy of platform services

Platform market change sees more consistent tech-driven customer propositions

clock • 4 min read

A new wave of technology-driven platform providers is coming to market giving advisers the chance to unlock the promises of old, writes Alex Cowan-Sanluis

The choice facing advice firms wanting to review their choice of platform is now wider than ever before. It's not that long since this choice was limited to product provider-hosted services, often with the platform being used as a distribution channel for the provider's own funds. These services came to market on the promise of delivering efficiencies and business improvements to advice firms, as well as improved customer outcomes. In the main, these promises have not been realised. Thankfully, however, the platform market is starting to change. Integral part The new wave of tec...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

FNZ launches adviser-focused AI tool as personalisation demand grows

FNZ launches adviser-focused AI tool as personalisation demand grows

Generative AI solution intended to cut admin time and help advisers meet Consumer Duty standards

Sahar Nazir
clock 19 August 2025 • 2 min read
Scottish Widows' Bold predicts adviser 'flight to trusted quality' in fragmented platform market

Scottish Widows' Bold predicts adviser 'flight to trusted quality' in fragmented platform market

‘There will be potential platform consolidation’

Jenna Brown
clock 18 August 2025 • 6 min read
Aviva platform net flows climb 28%

Aviva platform net flows climb 28%

Driven by higher adviser client retention and expanding direct wealth channel

Sahar Nazir
clock 14 August 2025 • 2 min read