Lara Bealing: Are families key to unlocking the adviser-client relationship?

'In time of test, family is best'

clock • 4 min read

By recognising the role that families play in long-term thinking, there is a clear opportunity for advisers to leverage the emotional connections and psychology that sits behind this decision-making, writes Lara Bealing

For many people, family can be pivotal in how they think about their futures. Not just in terms of what they want to achieve and when, but how they can make their goals happen. This is because marital status and children can affect not only needs but emotional connection, attitude to risk and preferences of individuals.  While there are many factors that influence everyday decision-making - from the conversations we have with friends to what we read in the news - the latest instalment of Canada Life's ‘Long Term Close Up' campaign found that families are the single biggest influence. ...

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