Alex Whitson: What 250,000 clients tell advisers about the Consumer Duty opportunity

We recently released our 2022 Client Experience Report, which shares insights from our analysis of hundreds of thousands of clients on VouchedFor. In the main, the results are encouraging. Most clients are happy. But the data reveals a significant commercial prize for advice firms that don't just take a box-ticking approach to the regulator's Consumer Duty, and instead treat it as a catalyst to take client experience to the next level. Consumer Duty requires firms to understand the needs of consumers at every step of the product/service lifecycle. Yet most firms capture little informa...