Image:
Chris Jones: "Freedom of choice doesn't only deliver better products and distribution: it also has what can be described as ‘expressive value'."
To really help a client, the adviser needs to help them understand the choices that are important, assist the client to become a better chooser, and set an example by being a better chooser themselves, writes Chris Jones
Thank you for starting to read this article. I know that nowadays you have so many more alternatives to choose from. I wonder if you will continue to read it until the end? You may have better opti...
To continue reading this article...
Join Professional Adviser
- Unlimited access to real-time news, industry insights and market intelligence.
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters.
- Make smart business decisions with the latest developments in regulation, investing retirement and protection.
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes.
