Chris Jones: When the best isn't good enough

Decisions, decisions

clock • 5 min read

To really help a client, the adviser needs to help them understand the choices that are important, assist the client to become a better chooser, and set an example by being a better chooser themselves, writes Chris Jones

Thank you for starting to read this article. I know that nowadays you have so many more alternatives to choose from. I wonder if you will continue to read it until the end? You may have better options on this site or indeed elsewhere on the internet. You could instead choose to watch TV, where you would also find thousands of options. If you chose one of them, would you see that programme through to the end or continue to flick through the channels to find something better? In my house, we often spend longer deciding what to watch than actually watching it. The choosing is annoying, a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

7IM platform upgrade adds flexible fee structure

7IM platform upgrade adds flexible fee structure

Upgrade said to open up advice to ‘new cohort’

Sahar Nazir
clock 23 July 2024 • 2 min read
M&G Wealth Investments signs up to Mabel Insights MPS comparison site

M&G Wealth Investments signs up to Mabel Insights MPS comparison site

Mabel Insights reveals M&G Wealth Investments as its latest DFM partner

Sahar Nazir
clock 23 July 2024 • 1 min read
PA Awards 2025: Nominations for all categories now open!

PA Awards 2025: Nominations for all categories now open!

Our 20th anniversary awards will be held in London next March

Professional Adviser
clock 23 July 2024 • 2 min read