To really help a client, the adviser needs to help them understand the choices that are important, assist the client to become a better chooser, and set an example by being a better chooser themselves, writes Chris Jones
Thank you for starting to read this article. I know that nowadays you have so many more alternatives to choose from. I wonder if you will continue to read it until the end? You may have better options on this site or indeed elsewhere on the internet. You could instead choose to watch TV, where you would also find thousands of options. If you chose one of them, would you see that programme through to the end or continue to flick through the channels to find something better? In my house, we often spend longer deciding what to watch than actually watching it. The choosing is annoying, a...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes