Chris Jones: When the best isn't good enough

Decisions, decisions

clock • 5 min read

To really help a client, the adviser needs to help them understand the choices that are important, assist the client to become a better chooser, and set an example by being a better chooser themselves, writes Chris Jones

Thank you for starting to read this article. I know that nowadays you have so many more alternatives to choose from. I wonder if you will continue to read it until the end? You may have better options on this site or indeed elsewhere on the internet. You could instead choose to watch TV, where you would also find thousands of options. If you chose one of them, would you see that programme through to the end or continue to flick through the channels to find something better? In my house, we often spend longer deciding what to watch than actually watching it. The choosing is annoying, a...

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