Chris Jones: When the best isn't good enough

Decisions, decisions

clock • 5 min read

To really help a client, the adviser needs to help them understand the choices that are important, assist the client to become a better chooser, and set an example by being a better chooser themselves, writes Chris Jones

Thank you for starting to read this article. I know that nowadays you have so many more alternatives to choose from. I wonder if you will continue to read it until the end? You may have better options on this site or indeed elsewhere on the internet. You could instead choose to watch TV, where you would also find thousands of options. If you chose one of them, would you see that programme through to the end or continue to flick through the channels to find something better? In my house, we often spend longer deciding what to watch than actually watching it. The choosing is annoying, a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Protecting the vulnerable: Why economic abuse belongs on every firm's agenda

Protecting the vulnerable: Why economic abuse belongs on every firm's agenda

'Economic abuse thrives in silence'

Alexandra Roberts
clock 07 January 2026 • 5 min read
Verso Group acquires Midlands-based Chartered financial planning firm

Verso Group acquires Midlands-based Chartered financial planning firm

Everlong Wealth Limited has a team of 12

Sahar Nazir
clock 07 January 2026 • 1 min read
Government policy tops adviser concerns as firms focus on client retention

Government policy tops adviser concerns as firms focus on client retention

According to survey by TFAS Compliance Services (TCS)

Sahar Nazir
clock 07 January 2026 • 2 min read