Chris Jones: When the best isn't good enough

Decisions, decisions

clock • 5 min read
Chris Jones: "Freedom of choice doesn't only deliver better products and distribution: it also has what can be described as ‘expressive value'."
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Chris Jones: "Freedom of choice doesn't only deliver better products and distribution: it also has what can be described as ‘expressive value'."

To really help a client, the adviser needs to help them understand the choices that are important, assist the client to become a better chooser, and set an example by being a better chooser themselves, writes Chris Jones

Thank you for starting to read this article. I know that nowadays you have so many more alternatives to choose from. I wonder if you will continue to read it until the end? You may have better opti...

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