Robo, hybrid, digital advice - what's it all about?

More than just buzzwords

clock • 4 min read

In recent years the terms robo advice, hybrid advice and digital advice have been bandied about, pretty much interchangeably. But, asks Paul Hogg, are they really all the same?

Before unpacking what the terms mean, it is helpful to understand what outcome is being sought from bringing technology into advice in this way. Importantly, we are talking specifically about regulated advice here, by which I mean a personal recommendation made to the customer, rather than guidance, or helping people choose between different investment solutions. I see two main objectives. The primary goal is to find more cost-effective ways of supporting advisers in delivering advice to customers. Achieving this leaves advisers with more time to focus on activities that add real value, ...

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