Louis Williams: Gamification in advice unpicked

Education and motiviation

clock • 4 min read
Louis Williams: "This type of environment can motivate behaviours that we desire to observe, but cannot and should not, be used to understand behaviours outside of the context of the game itself."
Image:

Louis Williams: "This type of environment can motivate behaviours that we desire to observe, but cannot and should not, be used to understand behaviours outside of the context of the game itself."

Gamification should be used to educate and motivate clients not to evaluate their behaviour, writes Louis Williams

As our industry makes greater use of technology to better understand investors and help them achieve their goals, questions are being raised on the role of gamification. When I refer to gamification,...

To continue reading this article...

Join Professional Adviser

 

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Members-only access to the editor’s weekly Friday commentary
  • 
 Be the first to hear about our events and awards programmes.

Join

 

Already a Professional Adviser member?

Login

More on Your Business

Responses will be accepted until 28 July 2022.

FCA proposes single segment regime for listed companies

Seeks feedback

James Baxter-Derrington
clock 26 May 2022 • 1 min read
Mark Scanlon, Tenet CEO.

Technology can make advice simpler, easier and more efficient - Tenet CEO

Watch the five-minute interview

Professional Adviser
clock 25 May 2022 • 1 min read
Michele Golunska, CEO of Sesame Bankhall Group.

Cost and regulatory pressures affecting advice firm owners - Sesame Bankhall chief

Watch the interview

Professional Adviser
clock 24 May 2022 • 1 min read