Louis Williams: Gamification in advice unpicked

Education and motiviation

clock • 4 min read

Gamification should be used to educate and motivate clients not to evaluate their behaviour, writes Louis Williams

As our industry makes greater use of technology to better understand investors and help them achieve their goals, questions are being raised on the role of gamification. When I refer to gamification, it goes beyond the engagement that we typically experience within an online interface, such as providing scores for a task, using progress bars as a client completes stages of onboarding, or making use of visual feedback through changes in colour and moving widgets. Gamification in the context of this article ranges from the use of a game in its entirety to including elements of games suc...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

All the advice firm acquisitions that have taken place in 2024

All the advice firm acquisitions that have taken place in 2024

Keeping track of the ongoing consolidation of the advice industry

Professional Adviser
clock 11 July 2024 • 1 min read
PA360 North: Leading adviser event returns to Warrington in October

PA360 North: Leading adviser event returns to Warrington in October

Join us at The Park Royal Hotel & Spa on 1 October

Professional Adviser
clock 05 July 2024 • 1 min read
Extra Mile: Why networks must help advisory firms grow

Extra Mile: Why networks must help advisory firms grow

Networks should adopt a personal and holistic approach

Ahmed Bawa
clock 03 July 2024 • 4 min read