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Louis Williams: "This type of environment can motivate behaviours that we desire to observe, but cannot and should not, be used to understand behaviours outside of the context of the game itself."
Gamification should be used to educate and motivate clients not to evaluate their behaviour, writes Louis Williams
As our industry makes greater use of technology to better understand investors and help them achieve their goals, questions are being raised on the role of gamification. When I refer to gamification,...
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