Tim Thompson-Rye: What is hybrid advice, and who is it for?

I was at an industry dinner recently and was asked by the host, "what is hybrid advice?" It was a very good question and it got me thinking. Hybrid advice is a term that's been bandied around a lot in recent times, and one that a lot of people (including me) are very excited about, but what does it really mean?  At one end of the spectrum, I've heard the term used to refer to client meetings via Zoom or Webex - something we've all got very used to in the past two years. At the other end of the spectrum, hybrid advice can be used to describe how companies are using technology in innova...