Tim Thompson-Rye: What is hybrid advice, and who is it for?

What does it really mean?

clock • 4 min read
Tim Thompson-Rye: "Hybrid advice is a term that's been bandied around a lot in recent times, and one that a lot of people (including me) are very excited about, but what does it really mean?"
Image:

Tim Thompson-Rye: "Hybrid advice is a term that's been bandied around a lot in recent times, and one that a lot of people (including me) are very excited about, but what does it really mean?"

Hybrid advice is not one homogenous way to deliver advice, therefore, but an overarching term for a sliding scale of humans and tech, writes Tim Thompson-Rye

I was at an industry dinner recently and was asked by the host, "what is hybrid advice?" It was a very good question and it got me thinking. Hybrid advice is a term that's been bandied around a lot...

To continue reading this article...

Join Professional Adviser

 

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Members-only access to the editor’s weekly Friday commentary
  • 
 Be the first to hear about our events and awards programmes.

Join

 

Already a Professional Adviser member?

Login

More on Technology

Nick Eatock: "Making best use of technology can help drive process efficiencies and improve the client’s engagement with their financial plan."

Nick Eatock: Using tech to drive efficiency and boost client engagement

Increasing customer engagement

Nick Eatock
clock 27 May 2022 • 4 min read
Fidelity launches financial planning software underpinned by AI

Fidelity launches financial planning software underpinned by AI

‘Innovative approach to financial planning’

clock 26 May 2022 • 1 min read
Figures published in April1 showed the continued popularity of sustainable funds, with £1.8 billion pouring in, according to M&G

Third of UK investors turn to advisers for ESG support - M&G

'Lack of knowledge'

clock 25 May 2022 • 2 min read