Chris Budd: How to provide advice beyond comparison

How much risk?

clock • 3 min read

Marking his two years as a Professional Adviser column, Chris Budd looks at how financial advisers can help clients make better financial decisions by avoiding comparisons

A discussion at a recent Initiative for Financial Wellbeing (IFW) roundtable event provided a great example of the benefits for advisers in understanding some of the principles of the relationship between money and happiness. Financial wellbeing has a key part to play in the ongoing development of financial planning. It provides insight into how client's approach to money affects their happiness, and Neil Bage's brilliant introduction to the topic of social comparison at that member's session gave real insight to what takes place in the meeting room. Teddy Roosevelt once said that com...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Gillian Hepburn: Benchmark's 'cradle to grave' approach is a USP

Gillian Hepburn: Benchmark's 'cradle to grave' approach is a USP

‘We can help advisers start up a business depending on how they’re joining us’

Sahar Nazir
clock 19 August 2025 • 3 min read
Targeted support: 'Watch this space!' – unknowns persist

Targeted support: 'Watch this space!' – unknowns persist

Industry awaits final details of the FCA’s proposals

Isabel Baxter
clock 19 August 2025 • 7 min read
FNZ launches adviser-focused AI tool as personalisation demand grows

FNZ launches adviser-focused AI tool as personalisation demand grows

Generative AI solution intended to cut admin time and help advisers meet Consumer Duty standards

Sahar Nazir
clock 19 August 2025 • 2 min read