Chris Budd: How to provide advice beyond comparison

How much risk?

clock • 3 min read

Marking his two years as a Professional Adviser column, Chris Budd looks at how financial advisers can help clients make better financial decisions by avoiding comparisons

A discussion at a recent Initiative for Financial Wellbeing (IFW) roundtable event provided a great example of the benefits for advisers in understanding some of the principles of the relationship between money and happiness. Financial wellbeing has a key part to play in the ongoing development of financial planning. It provides insight into how client's approach to money affects their happiness, and Neil Bage's brilliant introduction to the topic of social comparison at that member's session gave real insight to what takes place in the meeting room. Teddy Roosevelt once said that com...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The five-minute complaint and the five-day investigation

The five-minute complaint and the five-day investigation

GSI Group CEO on complaints, AI and the latest set of FOS reforms

Mark Buck
clock 12 August 2026 • 5 min read
Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin
clock 12 August 2026 • 4 min read
New Talent Alliance launches financial advice careers guide

New Talent Alliance launches financial advice careers guide

Designed to attract new entrants into the profession

Sophia Panayi
clock 11 August 2026 • 2 min read