Lily Bell: Why reaching out to young clients makes business sense

Clients with significant wealth traditionally command the attention and expertise of seasoned financial advisers and attracting and retaining high value clients is often at the top of many advisory firms' agenda. These clients are often established in their careers, and old enough to have accumulated some wealth along the way. However, a business model that focuses on these clients to the exclusion of others is short-sighted and risks missing out on the opportunities and longer-lasting relationships that a younger client base can offer. The young professionals of today, who have studi...