Keith Churchouse: 'If you don't give up, good things will happen...'

Decathlon star or specialist? Let the games begin

clock • 3 min read

Keith Churchouse takes a look at the profession through a sporting lens as the more 'seasoned' advisers pass the baton to the next generation...

Are you a single advice area specialist, or more of a decathlon advice star, generally very good at a number of financial advice areas, perhaps with preferences towards some chosen areas? I have not found many seasoned advisers in my time that sought at the outset to join the profession - there were far more racy options to consider when chatting to the careers advice team in school or further education. However, it is greatly refreshing to see graduate programmes and the like progressing as the need for good financial advice flourishes further. Still, though, the average age of finan...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

FCA opens targeted support authorisation gateway

FCA opens targeted support authorisation gateway

Firms can now apply for permission to provide targeted support

Isabel Baxter
clock 02 March 2026 • 2 min read
Nearly two million rely on unvetted influencers for financial advice

Nearly two million rely on unvetted influencers for financial advice

Around 7.7 million UK consumers have followed social media advice

Isabel Baxter
clock 02 March 2026 • 3 min read
Feel Good Friday: Continuum adviser to run London Marathon for hospice charity

Feel Good Friday: Continuum adviser to run London Marathon for hospice charity

Mike Jarrett will raise funds for St Peter’s Hospice

Professional Adviser
clock 27 February 2026 • 1 min read