Marilyn Cole: Is it finally time for a simple advice channel?

'Unmet need'

clock • 4 min read

The pandemic accelerated change in advice businesses with increased agility and efficiencies. The regulator was also in a more flexible mood. Here Marilyn Cole asks whether now could be the perfect time for a simple advice channel to finally emerge?

One of the more unexpected outcomes of the current crisis could be the creation of a simpler and lower cost advice channel. Of course, there will be some cynicism about this. Anyone with experience in financial services will know that every few years, the idea of a new advice channel is proposed. It might be debated in a Financial Conduct Authority (FCA) discussion or consultation paper, after which the concept enjoys a moment in the sun, and then is put firmly back on the shelf again. We know the proposal keeps being revived because there is an unmet need for advice, guidance and ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

What a classic '80s movie tells us about today's language of financial advice

What a classic '80s movie tells us about today's language of financial advice

'Forty years is a long time in film. Even more so in financial services'

Roger Brosch
clock 27 January 2026 • 4 min read
Deal Dive: Advice firm deals 2025 wrapped

Deal Dive: Advice firm deals 2025 wrapped

Deals announced in Q4 before the year ended

Isabel Baxter
clock 27 January 2026 • 2 min read
Ahmed Bawa: The changes advisers are asking for in 2026

Ahmed Bawa: The changes advisers are asking for in 2026

Functionality, not workarounds

Ahmed Bawa
clock 27 January 2026 • 4 min read