Janine Menasakanian: 'Vanguard effect' will ripple through advice market

Advisers shouldn't fear yet

clock • 5 min read

Altus' Janine Menasakanian knows Vanguard inside and out having worked there for seven years. Now at Altus she shares her views on the firm's financial planning launch, which, she says, may not have all the bells and whistles you'd expect but is client-centric at heart...

This week we saw the launch of the long-awaited financial planning service from Vanguard. Offering advice to retail customers was on the cards since the introduction of the Personal Investing proposition in 2017, so it came as no surprise to anyone. It follows the success of the Vanguard Investor Services in the US some years ago. The US proposition came at a time when robo-advice was all the rage and the talk of the town. Vanguard chose to buck the trend and launched a hybrid model, stating that having a human coach was important and, in some cases, a better option for retail clients. ...

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