Janine Menasakanian: 'Vanguard effect' will ripple through advice market

Advisers shouldn't fear yet

clock • 5 min read

Altus' Janine Menasakanian knows Vanguard inside and out having worked there for seven years. Now at Altus she shares her views on the firm's financial planning launch, which, she says, may not have all the bells and whistles you'd expect but is client-centric at heart...

This week we saw the launch of the long-awaited financial planning service from Vanguard. Offering advice to retail customers was on the cards since the introduction of the Personal Investing proposition in 2017, so it came as no surprise to anyone. It follows the success of the Vanguard Investor Services in the US some years ago. The US proposition came at a time when robo-advice was all the rage and the talk of the town. Vanguard chose to buck the trend and launched a hybrid model, stating that having a human coach was important and, in some cases, a better option for retail clients. ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

PA Asks: Should the FCA intervene to tackle pension delays?

PA Asks: Should the FCA intervene to tackle pension delays?

Plus, did the FCA's consolidation review go far enough?

Professional Adviser
clock 07 November 2025 • 1 min read
FE Fundinfo expands adviser platform with acquisition of Contengo

FE Fundinfo expands adviser platform with acquisition of Contengo

Deal intended to strengthen Nexus platform

Sahar Nazir
clock 07 November 2025 • 2 min read
Advisers warned against 'tick-box' cashflow modelling

Advisers warned against 'tick-box' cashflow modelling

Cashflow modelling ‘only as good as the information you put in’

Sahar Nazir
clock 06 November 2025 • 5 min read