Benedict Kingsmill: The year that triggered true digital financial advice

Covid-19 has proven a catalyst for digitisation among financial advisers

Benedict Kingsmill: "Advisers targeting growth are increasingly using social media and online advertising to build their book."
Benedict Kingsmill: "Advisers targeting growth are increasingly using social media and online advertising to build their book."
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With clients demanding more attention, and traditional meetings off the agenda due to Covid-19, some advisers have faced a steep learning curve as they incorporate new technologies and online media into how they work. Here Benedict Kingsmill looks at how the sector is adapting and how advisers can continue to stay relevant and accessible as new generations start to invest

Financial advisers have been talking about the need to digitise how they work for a number of years, but the issue has been accelerated by the events of 2020. As advisers and their clients have been forced...

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