Tom Ellis: The latest evolution of Nucleus Financial

In a platform market full of life and investment company-owned propositions, Nucleus has always painted itself as the independent, IFA-owned player. It has become a very successful business over the years by only working with advisers that fit its values and stressing the difference between itself and its rivals - particularly vertically integrated companies. Nucleus is a platform made by IFAs for IFAs.  That is what made the two revelations our reporter Sophie King made in the last month surprising. First, Professional Adviser revealed Nucleus had been offering discounts to some advice ...