To communicate equity release's wider opportunities and benefits, writes Chris Flowers, providers and advisers need to think about how best to engage not only its usual target audience but also their families
The situation in Britain regarding intergenerational wealth makes for a fascinating dynamic at present - and one that creates a mixture of opportunities, risks and considerations for the later-life lending sector. The over-50s in Britain currently represent a third of the population yet hold around 80% of total consumer spending power which, when allied to the fact total housing equity among that same age group comes to a grand total that exceeds the total GDP of Italy, highlights the power the current target audience of the equity release sector has. It is a situation that stands in ...
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