To communicate equity release's wider opportunities and benefits, writes Chris Flowers, providers and advisers need to think about how best to engage not only its usual target audience but also their families
The situation in Britain regarding intergenerational wealth makes for a fascinating dynamic at present - and one that creates a mixture of opportunities, risks and considerations for the later-life lending...
Subject to FCA approval
Once-in-a-lifetime out, necessities in
£3.4bn released last year
And mortgage lending
Running sessions throughout June's inaugural event