Chris Bredin: Platform land's poor 2018 was of sector's own making

Poor customer experiences

clock • 4 min read

Brexit and market volatility may have added to the uncertainty in platform land in 2018 but, writes Chris Bredin, the most significant of the sector's problems were very much of its own making

Life certainly does come at you fast. Just 12 months ago, we were writing about a bumper 2017 for the advised platform market with record new business, driven largely by positive market sentiment and DB transfer flows onto advised platforms. Looking back at 2018, however, things are markedly different. It is fair to say that 2018 was a bit of a mixed bag in platform land with various external factors influencing the sector. The in, out, shake-it-all about Brexit hokey-cokeyness, and increased market volatility have both probably added a bit of investment uncertainty, but not significantl...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Platforms

Boutique wealth manager Cauvery partners with Third Financial

Boutique wealth manager Cauvery partners with Third Financial

Follows Third Financial’s integration with Intelliflo

Sophia Panayi
clock 04 November 2026 • 1 min read
Platform Orderist launches with intergenerational planning focus

Platform Orderist launches with intergenerational planning focus

Also launching direct-to-consumer app

Isabel Baxter
clock 04 November 2026 • 2 min read
The Platforms Association's transfer charter can only solve part of the problem

The Platforms Association's transfer charter can only solve part of the problem

‘This is a generational problem’

Sophia Panayi
clock 02 November 2026 • 7 min read