Steve Owen: Why selecting a platform is like buying a new home

What really matters to you?

clock • 4 min read

Just as when you are house-hunting, there is a list of things your ideal platform needs to have within a price range that is acceptable. Steve Owen takes a closer look at what really matters when selecting a platform

When I moved house recently, it really focused my mind on what was important to me in a new home. I then realised the thought process had a lot of similarities with selecting a new platform partner, which is a big decision for advisers and their clients. It may be that where you live now is all right, but you want something more - whether that is more space, less space, a better location, more character, less maintenance or a project. More likely, it is a combination of some of those things, and all within a budget you have set. The prospect of moving might well fill you with dread - ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Aberdeen's Kenny: 'We are not just going to switch Elevate off'

Aberdeen's Kenny: 'We are not just going to switch Elevate off'

Admits adviser communication on Elevate has been lacking

Jenna Brown
clock 10 June 2025 • 4 min read
Schroders UK Platform Awards 2025: Entry closing date fast approaching!

Schroders UK Platform Awards 2025: Entry closing date fast approaching!

Shortlists will be published in early July

Professional Adviser
clock 05 June 2025 • 1 min read
Parmenion group operating profit rises to £17.5m in 2024

Parmenion group operating profit rises to £17.5m in 2024

Platform’s flows doubled during the 12 months to 31 December

Jenna Brown
clock 03 June 2025 • 2 min read