Steve Owen: Why selecting a platform is like buying a new home

What really matters to you?

clock • 4 min read

Just as when you are house-hunting, there is a list of things your ideal platform needs to have within a price range that is acceptable. Steve Owen takes a closer look at what really matters when selecting a platform

When I moved house recently, it really focused my mind on what was important to me in a new home. I then realised the thought process had a lot of similarities with selecting a new platform partner, which is a big decision for advisers and their clients. It may be that where you live now is all right, but you want something more - whether that is more space, less space, a better location, more character, less maintenance or a project. More likely, it is a combination of some of those things, and all within a budget you have set. The prospect of moving might well fill you with dread - ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Most platforms sign up to transfer charter

Most platforms sign up to transfer charter

Signatories include Benchmark, Fidelity International and Quilter

Sophia Panayi
clock 17 September 2026 • 3 min read
Will the incoming stocks and shares ISA cash interest levy impact platforms?

Will the incoming stocks and shares ISA cash interest levy impact platforms?

Proposed regulations yet to clarify what is an ‘acceptable’ cash holding

Sophia Panayi
clock 15 September 2026 • 5 min read
Alex Cowan-Sanluis: Platforms are hiding in the bell curve

Alex Cowan-Sanluis: Platforms are hiding in the bell curve

The bell curve of client banks

Alex Cowan-Sanluis
clock 07 September 2026 • 4 min read