Steve Owen: Why selecting a platform is like buying a new home

What really matters to you?

clock • 4 min read

Just as when you are house-hunting, there is a list of things your ideal platform needs to have within a price range that is acceptable. Steve Owen takes a closer look at what really matters when selecting a platform

When I moved house recently, it really focused my mind on what was important to me in a new home. I then realised the thought process had a lot of similarities with selecting a new platform partner, which is a big decision for advisers and their clients. It may be that where you live now is all right, but you want something more - whether that is more space, less space, a better location, more character, less maintenance or a project. More likely, it is a combination of some of those things, and all within a budget you have set. The prospect of moving might well fill you with dread - ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Poor platform service 'significantly' affects 54% of advisers

Poor platform service 'significantly' affects 54% of advisers

Exclusive: Down from 80% the previous year

Jenna Brown
clock 02 December 2025 • 2 min read
Mark Sanderson: Getting to the point of platforms

Mark Sanderson: Getting to the point of platforms

'Platforms are there to serve investors'

Mark Sanderson
clock 28 November 2025 • 4 min read
How is tech changing platform asset migration?

How is tech changing platform asset migration?

'Every transfer should be compliant, transparent, and in the client's best interest'

Tom Mullaly
clock 17 November 2025 • 4 min read