Justin Urquhart Stewart: A simple motto for complex times

Investing is simple but not easy," said Warren Buffett - and that is partly because investing can be uncomfortable and push people to do things that are emotionally difficult.  No wonder then, that it is not easy to follow the excellent advice in the old clichés. Buy when there's blood in the streets? That is hard to do when it is your pension fund bleeding all over the road. Be bold when others are fearful? That is a tough ask when you are terrified yourself. If you can conquer your emotions, however, successful investing can indeed be fairly simple. Two basic principles can help all...