Simon Binney: Artificial intelligence - a new mindset is needed

Disruption has started

clock • 5 min read

The future is there to be designed, writes Simon Binney, and in doing so the advice sector has nothing to fear from machine learning and artificial intelligence - and everything to gain

There is one thing the advisory sector can surely agree on - the future is going to look very different as a result of digital disruption. Traditional models will implode as new technologies shape an industry with customisation and personalisation at its heart. It is not just about adopting or using machine learning or artificial intelligence (AI) for the sake of it - or because the closest competitor has invested in a technology-driven solution. The key is to shift our collective mindset to a new kind of customer experience that is frictionless, solves problems, delivers solutions and a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

AI tech providers see advice firm client numbers swell

AI tech providers see advice firm client numbers swell

Adviser tech providers reveal how AI is driving efficiency, scalability, and personalised service

Sahar Nazir
clock 30 April 2025 • 4 min read
FE Fundinfo adds to platform capabilities with Lunar AI buy

FE Fundinfo adds to platform capabilities with Lunar AI buy

AI business is FE Fundinfo’s fourth purchase in 12 months

Jen Frost
clock 30 April 2025 • 2 min read
Advisers who are on board with technology outperform peers: Intelliflo

Advisers who are on board with technology outperform peers: Intelliflo

Generated more revenue and serviced more clients

Jen Frost
clock 28 April 2025 • 2 min read