Simon Binney: Artificial intelligence - a new mindset is needed

Disruption has started

clock • 5 min read

The future is there to be designed, writes Simon Binney, and in doing so the advice sector has nothing to fear from machine learning and artificial intelligence - and everything to gain

There is one thing the advisory sector can surely agree on - the future is going to look very different as a result of digital disruption. Traditional models will implode as new technologies shape an industry with customisation and personalisation at its heart. It is not just about adopting or using machine learning or artificial intelligence (AI) for the sake of it - or because the closest competitor has invested in a technology-driven solution. The key is to shift our collective mindset to a new kind of customer experience that is frictionless, solves problems, delivers solutions and a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Adventures in AI: Separating hype from reality

Adventures in AI: Separating hype from reality

Taking the ‘eh?’ out of AI

Mike Morrow
clock 29 October 2025 • 4 min read
Iress and Moneyinfo link up in 'first of its kind' partnership

Iress and Moneyinfo link up in 'first of its kind' partnership

Exclusive: Tech firms aim to connect the full advice journey

Isabel Baxter
clock 29 October 2025 • 6 min read
PA Asks: Advice profession says 'no thank you' to introducing apps

PA Asks: Advice profession says 'no thank you' to introducing apps

Advice business owners reveal if they have considered introducing an app

Isabel Baxter
clock 28 October 2025 • 2 min read