Simon Binney: Why AI/automation is crucial to advice firms' survival

Questions and actions to consider

clock • 9 min read

The advice sector has no choice but to explore its automation/AI options, argues Simon Binney, so for those still on the fence he answers common questions asked by firms weighing up embarking on this journey

"Companies have to create an AI advantage to survive. It is critical that the traditional wealth industry - and even the fintech disruptors - really must start to come up with answers to remain competitive, not least in the provision of wealth management services and digital advice." Profound words from Altus Consulting on the evolution of financial advice - and yet, for many firms, coming up with the answers is complex. With so much disruption at such a rapid rate, anyone could forgive advisers for being confused by which direction to take, and their concerns are valid - after all, we a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Andrew Goodwin: Why AI is far from the cat's whiskers for financial advice

Andrew Goodwin: Why AI is far from the cat's whiskers for financial advice

Why would someone trust AI to plot their financial future when it can't even get a daft snapshot of a cat right?

Andrew Goodwin
clock 24 June 2026 • 4 min read
Andrew Storey: AI alone is not a panacea for financial planning

Andrew Storey: AI alone is not a panacea for financial planning

'The industry, however, needs to move beyond the idea that AI is a silver bullet'

Andrew Storey
clock 23 June 2026 • 5 min read
Why AI inertia is the greatest risk to advice

Why AI inertia is the greatest risk to advice

The 95% blind spot

Samantha McBride
clock 23 June 2026 • 3 min read