Simon Binney: Why AI/automation is crucial to advice firms' survival

Questions and actions to consider

clock • 9 min read

The advice sector has no choice but to explore its automation/AI options, argues Simon Binney, so for those still on the fence he answers common questions asked by firms weighing up embarking on this journey

"Companies have to create an AI advantage to survive. It is critical that the traditional wealth industry - and even the fintech disruptors - really must start to come up with answers to remain competitive, not least in the provision of wealth management services and digital advice." Profound words from Altus Consulting on the evolution of financial advice - and yet, for many firms, coming up with the answers is complex. With so much disruption at such a rapid rate, anyone could forgive advisers for being confused by which direction to take, and their concerns are valid - after all, we a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Anthropic's latest AI plug in could 'trigger golden age of digital advice'

Anthropic's latest AI plug in could 'trigger golden age of digital advice'

AI firm launched wealth management plug in in US adviser space

Jenna Brown
clock 26 February 2026 • 2 min read
Adviser AI usage more than doubles in last year

Adviser AI usage more than doubles in last year

Rises from 29% to 60%, SOTAN findings reveal

Isabel Baxter
clock 25 February 2026 • 3 min read
Wealth managers back AI adoption despite growing client unease

Wealth managers back AI adoption despite growing client unease

Avaloq survey

Michael Nelson
clock 25 February 2026 • 1 min read