GDPR and financial advice: Data accuracy

It is the responsibility of firms to ensure data they hold on individuals is accurate and up to date. This includes the way in which the data is processed - if a firm has data on an individual pertaining to how they would like to be corresponded with and on what topics, it is paramount this data is accurate. For financial advisers, this will also include plan details and valuations. This would appear to be an obvious area to highlight yet inconsistencies could lead to big problems for advisers further down the line. Clients and regulators alike would reasonably expect such data to be acc...