Marilyn Cole: The real competitive threat from the robo-advisers

Host of challenging questions

clock
 marilyn-cole-space.png
Image:

marilyn-cole-space.png

Some advice firms are beginning to believe robo-advisers may not offer a genuine competitive threat to their business models - but, wonders Marilyn Cole, are they certain they are looking in the right place?

Independent ‘robo' businesses are now launching in such numbers as to be almost considered a sector in their own right. In general, these firms have been referred to as ‘robo-advisers', although many are...

To continue reading this article...

Join Professional Adviser

 

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Tap into our community intelligence through our regular Pro Adviser poll.
  • 
 Be the first to hear about our events and awards programmes.

Join

 

Already a Professional Adviser member?

Login

More on Technology

EVPro comprises five integrated modules that, when combined, help advisers deliver a complete advice journey to their clients, EV said.

EV's latest adviser tool to streamline PII premium negotiations

'Robust audit trail'

clock 13 January 2022 • 2 min read
Jason Betteridge: How technology is enhancing the advice journey

Jason Betteridge: How technology is enhancing the advice journey

At the touch of a button

Jason Betteridge
clock 11 January 2022 • 4 min read
Morningstar buys Praemium UK and International business for £35m

Morningstar buys Praemium UK and International business for £35m

UK and Jersey businesses

Tom Ellis
clock 21 December 2021 • 2 min read