Brendan McCurdy: How to address the 'home-country disadvantage'

Don’t pay for familiarity

clock • 4 min read

In his latest 'better business' column, Brendan McCurdy outlines ways to deal with three common client objections to their advisers looking to expand the investment opportunity set outside UK equities

The search for the best investments generally requires professional investors to leave no stone unturned and no country unexamined - they must be truly global in their pursuit of opportunity. But maintaining a global investment outlook is easier said than done. Here are three common client objections to expanding the investment opportunity set outside UK equities and how to address them. Client:  "I prefer to invest in businesses with which I am familiar." We know how you feel. In uncertain times it can feel reassuring to invest in local firms or names whose businesses and histories...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Veteran IFA Mike LeGassick: 'At its heart, advice is about human beings'

Veteran IFA Mike LeGassick: 'At its heart, advice is about human beings'

Storytelling isn’t a ‘soft skill’ — it’s the core of trust and understanding

Mike LeGassick
clock 26 September 2025 • 4 min read
Feel Good Friday: Nottingham Building Society offers one-to-one financial planning access to employees

Feel Good Friday: Nottingham Building Society offers one-to-one financial planning access to employees

Launched during UK Savings Week and provided by Octopus Money

Professional Adviser
clock 26 September 2025 • 1 min read
Training provider cautions 'high' exam costs posing barrier to young adviser talent

Training provider cautions 'high' exam costs posing barrier to young adviser talent

Wiser Academy looks to bridge generational gap in advice profession

Sahar Nazir
clock 25 September 2025 • 3 min read