Rob Thorpe: No, the robots are not taking over

At heart, robo-advice is still just a website

clock • 4 min read

Regardless of the advice gap, says Rob Thorpe, before the robots can take over the world of advice their creators are going to have to work out how to close the significantly larger 'education gap'

As debate continues around the post-RDR advice gap, I feel confident in stating that standalone robo-advice will not work for the mass-market. From its noisy proponents, we are led to believe it will help individuals make decisions about investing their money solely on the basis of completing a few questions on a website. Thus the argument rests on the premise that people will commit their hard-earned cash without any human guidance. In my view, the likelihood of that happening is very doubtful. In an environment of downward cost pressure, many companies have been seeking efficient wa...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

PA360: AI 'here now' and transforming adviser workflows

PA360: AI 'here now' and transforming adviser workflows

‘AI is not coming for your jobs’

Sahar Nazir
clock 01 May 2025 • 2 min read
AI tech providers see advice firm client numbers swell

AI tech providers see advice firm client numbers swell

Adviser tech providers reveal how AI is driving efficiency, scalability, and personalised service

Sahar Nazir
clock 30 April 2025 • 4 min read
FE Fundinfo adds to platform capabilities with Lunar AI buy

FE Fundinfo adds to platform capabilities with Lunar AI buy

AI business is FE Fundinfo’s fourth purchase in 12 months

Jen Frost
clock 30 April 2025 • 2 min read