Platform views: Terry Huddart on Aegon ARC and Aviva

#9 Aegon ARC: Scaling up Aegon was, almost famously, late to the platform party. While other life companies such as Aviva, Axa and Standard Life got stuck in, Aegon watched on. For a period of time it took, what was to me, the slightly confusing stance of being ‘platform-friendly'. That's a bit like saying you're open to buying a digital TV but only ever look at the brochures. In 2011, that all changed and Aegon got serious. It borrowed - and paid for - Novia's expertise and the GBST Composer tech. It devised a multi-channel platform strategy going across advised, corporate and direct-...