Beginning a new series for Professional Adviser in which he cherry-picks the best elements currently on offer from all the major platforms, Terry Huddart looks at Zurich's Intermediary Platform (ZIP) and Standard Life Wrap
#1 ZIP and the pre-funding ZIP is the newest major platform to market - after what felt like a protracted development period, it eventually made its way on to your screens in 2013. Most things about the look and feel of it manage to reflect its newbie status. A bit like if you buy the latest TV. The User Experience or ‘UX' to the cool kids - is the most modern; the overall navigation is tight, the user journey (order and interconnection of the screens) are also tight, the design is contemporary. It contains emoji's (not joking); it feels like using a website that really was designed ...
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