Why we need annual protection statements

I was recently talking to external brand consultants about how our industry works and in particular how we communicate with our clients. It's sometimes confusing to outsiders to our industry that there are differing messages from what should be aligned forces of manufacturers and distributors. People always say, 'surely you are after the same end result' in terms of engaging with customers and that's where we start to see some confusion. One of the most frustrating questions asked by advisers is: "How do insurers keep in touch with their customers." With a couple of notable exce...