Armchair Critic: My ideal robo-adviser

‘MyRobot' should be my financial life manager

clock • 6 min read

What should the financial services sector be looking to offer as the ultimate in robo-advice? Professional Adviser's Armchair Critic has a few thoughts on what 'MyRobot' should be able to do

In the short history of robo-advice, the sound bites have already progressed from "It's big in the US" through "Is it really advice?" and " It's an accident waiting to happen" and on to" How about automation in support of human advisers?" If you follow Google Trends you will see that only this year the number of global searches for robo-advice have risen 100%. The ‘man v machine' theme is longstanding - often perpetuated by those who see other people's jobs as capable of full automation - rather than their own, of course. To prove me wrong, I would like to see a finance director makin...

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