Armchair Critic: My ideal robo-adviser

‘MyRobot' should be my financial life manager

clock • 6 min read

What should the financial services sector be looking to offer as the ultimate in robo-advice? Professional Adviser's Armchair Critic has a few thoughts on what 'MyRobot' should be able to do

In the short history of robo-advice, the sound bites have already progressed from "It's big in the US" through "Is it really advice?" and " It's an accident waiting to happen" and on to" How about automation in support of human advisers?" If you follow Google Trends you will see that only this year the number of global searches for robo-advice have risen 100%. The ‘man v machine' theme is longstanding - often perpetuated by those who see other people's jobs as capable of full automation - rather than their own, of course. To prove me wrong, I would like to see a finance director makin...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Professional Adviser TV: Industry still 'old fashioned' when it comes to LGBTQ+ inclusivity

Professional Adviser TV: Industry still 'old fashioned' when it comes to LGBTQ+ inclusivity

Financial planners must challenge unconscious bias, Castlefield says

Sahar Nazir
clock 20 June 2025 • 2 min read
Restricted and independent: Why the language of advice must move with the times

Restricted and independent: Why the language of advice must move with the times

'These labels matter because they influence how people view advice'

Roger Brosch
clock 20 June 2025 • 3 min read
PA Asks: What song would the current advice landscape be?

PA Asks: What song would the current advice landscape be?

Plus targeted support hopes, geopolitical tensions and PFS membership

Professional Adviser
clock 20 June 2025 • 1 min read