Mark Loosmore: Where's my 'financial Fitbit'?

So how many of you reading this article own a Fitbit? I suppose there is a small chance some readers will not have heard of the Fitbit phenomenon but, if this is you, a good way to bring yourself up to speed is to take a quick look around. Whether you are commuting, on the street or in the office, chances are you will spot at least several people wearing this discreet and simple watch-like band around their wrists. The technology held within the Fitbit - which helps improve fitness by measuring physical responses such as steps walked, calories consumed and heart rate - has soared in p...