Mark Loosmore: Where's my 'financial Fitbit'?

Consumer engagement leads to better understanding

clock • 3 min read

With wearable fitness technology all the rage, Mark Loosmore says the time has surely come for a similar device that encourages people to set, achieve and celebrate their financial goals

So how many of you reading this article own a Fitbit? I suppose there is a small chance some readers will not have heard of the Fitbit phenomenon but, if this is you, a good way to bring yourself up to speed is to take a quick look around. Whether you are commuting, on the street or in the office, chances are you will spot at least several people wearing this discreet and simple watch-like band around their wrists. The technology held within the Fitbit - which helps improve fitness by measuring physical responses such as steps walked, calories consumed and heart rate - has soared in p...

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