Blog: Are adviser directories treating IFAs as cash cows?

Sense Network's survey comparing Unbiased and VouchedFor has only been running for a few days, but it is already highlighting some interesting issues and very strong opinions. A number of respondents, particularly those who use neither directory, have suggested that both Unbiased and VouchedFor increase their turnover, and reduce advisers' potential conversion rates, by either recommending enquirers contact multiple advisers or selling the same enquiry to more than one adviser. Of course, consumers have an absolute right to shop around for the right adviser, but I believe most adviser...