Brendan McCurdy: In turbulent times, communication is crucial

Four key elements of an effective outreach plan

clock • 3 min read

In the first of a new monthly ‘better business' column, Brendan McCurdy looks at how advisers can translate some common-sense thoughts on communication into common practice

Goldman Sachs Asset Management is committed to helping today's investment professionals navigate global markets. In that same spirit, I am pleased to begin this new, regular monthly column in Professional Adviser, which will examine what we believe are some of the most pressing questions facing investors today. My goal is to connect you to our best thinking on many of the subjects investors care about - including, for example, the impact of central-bank intervention on financial markets; the potential role of alternative investments in a well-diversified portfolio; and the anticipated tr...

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