Brendan McCurdy: In turbulent times, communication is crucial

Four key elements of an effective outreach plan

clock • 3 min read

In the first of a new monthly ‘better business' column, Brendan McCurdy looks at how advisers can translate some common-sense thoughts on communication into common practice

Goldman Sachs Asset Management is committed to helping today's investment professionals navigate global markets. In that same spirit, I am pleased to begin this new, regular monthly column in Professional Adviser, which will examine what we believe are some of the most pressing questions facing investors today. My goal is to connect you to our best thinking on many of the subjects investors care about - including, for example, the impact of central-bank intervention on financial markets; the potential role of alternative investments in a well-diversified portfolio; and the anticipated tr...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers: Are you even taking your own advice?

Advisers: Are you even taking your own advice?

Exploring the expenditure consolidation conversation

Nick Ryan
clock 25 March 2026 • 4 min read
CISI welcomes 76 Certified financial planners

CISI welcomes 76 Certified financial planners

Number of UK CFP professionals continues to rise

Sophia Panayi
clock 24 March 2026 • 1 min read
'Nobody is big enough not to be bought'

'Nobody is big enough not to be bought'

Roderic Rennison on the future of deals in the advice industry

Isabel Baxter
clock 20 March 2026 • 1 min read