As the debate heats up around the need for new forms of advice to attract the younger generation, Ben Cicchetti tells Professional Adviser why he wants to be advised by a robo...
In marketing we love a good buzz word or phrase, and right now in the financial services industry, there are two that come up more than any other...millennial and robo-advice. Well surprise, I am one of these mysterious millennials everyone is talking about. I won't be detached from my iPhone, I check Twitter far too often, I've been known to Snapchat my Starbucks to my friends and I expect instant Likes of any Instagram post I put up. So as a millennial, I can officially confirm that I definitely want and will use robo-advice! Why I want robotic help...
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