Does equity release need its own 'Starburst' moment?

In the heart of my hometown of Reading, there is a shopping centre - it's called the Broad Street Mall. To me, and I imagine for many other Readingites of a ‘certain age' it will forever be known by its original moniker: The Butts Centre. St Mary's Butts, from where the centre's name originated, is an ancient part of Reading (once known as Readingas), a town which can trace its heritage back to the ‘ingas' (followers or people) of a Saxon tribal leader called Reada - meaning quite literally ‘The Red One'. Quite why a perfectly good name with strong historical links to our town's pa...