Has 'positive consumer outcomes' become a meaningless stock phrase?

Have you ever heard a phrase so many times it becomes almost meaningless? ‘Delivering positive consumer outcomes' has become one of the regulator's hot phrases over the years, but through over prevalence it is now at risk of losing its impact and resonance with the industry. While vocalising a commitment to treating customers fairly (TCF) is admirable, without demonstrable action it remains merely a set of words describing an abstract concept.    Phrase fatigue? Stemming from the Financial Conduct Authority's (FCA) six TCF principles, delivering positive consumer outcomes does ...