What have we learnt in decade since Dynamic Planner launch?

Even regulator queried use of a 'system' to record attitude to risk

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The last ten years in financial services have seemed like a lifetime. In 2005 we were in the aftermath of the dotcom crisis and had lost a generation of investors sucked in by the high-return/low-risk promise of investing in technology funds.

This year also marks a decade since the launch of Distribution Technology, which recently celebrated the anniversary of its Dynamic Planner risk profiling system, which is used by more than 9,000 financial planners in the UK. At a reception to mark this milestone, the company's chief executive, Ben Goss, recalled the initial reaction from both the regulator and some advisers when he explained the idea. The head of one adviser firm said to him: "Why do I need a system? I have a pen and the back of an envelope to advise my clients." A decade on, it would be interesting to know what t...

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