What have we learnt in decade since Dynamic Planner launch?

Even regulator queried use of a 'system' to record attitude to risk

clock

The last ten years in financial services have seemed like a lifetime. In 2005 we were in the aftermath of the dotcom crisis and had lost a generation of investors sucked in by the high-return/low-risk promise of investing in technology funds.

This year also marks a decade since the launch of Distribution Technology, which recently celebrated the anniversary of its Dynamic Planner risk profiling system, which is used by more than 9,000 financial planners in the UK. At a reception to mark this milestone, the company's chief executive, Ben Goss, recalled the initial reaction from both the regulator and some advisers when he explained the idea. The head of one adviser firm said to him: "Why do I need a system? I have a pen and the back of an envelope to advise my clients." A decade on, it would be interesting to know what t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why accessibility is a must-have in a digital-first world

Why accessibility is a must-have in a digital-first world

Meeting the accessibility needs of vulnerable customers

Jonathan Hassell
clock 29 June 2026 • 4 min read
Editor's view: Baking in Burnham

Editor's view: Baking in Burnham

The editor's Friday Night Takeaway from 26 June

Jen Frost
clock 26 June 2026 • 2 min read
The Platforms Association launches UK's first transfers charter

The Platforms Association launches UK's first transfers charter

Designed to modernise investment transfers

Sophia Panayi
clock 25 June 2026 • 2 min read