Why the best property investors never love their asset

Why the best property investors never love their asset

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Behavioural finance expert Greg Davies argues that, though it might not be easy, investors must listen to their heads and not their hearts when it comes to property...

Unlike many other financial assets, property is something we all think we understand. At some point in our lives, most of us buy a home. It can, therefore, seem like a short leap to investing in property purely for financial gain. But, while property investment may seem more tangible than other financial products, it is by no means simple. Residential property has a special place in private investors' hearts, as well as their portfolios. Buyers tend to have an emotional connection with their house, even if it is not their principal residence. It is seldom treated simply as a financial...

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