Happy birthday to you: SSAS turns 40

SSAS

clock

Some products are best left alone, writes Mark Lisle.

Is the mid-life crisis a myth? A desire to rip up the form book and act against type is certainly there, but isn’t it always? Temptation may be brought into sharper focus by the perceived watershed of entering middle age and the accepted societal pressure to take stock. So go ahead: act the flirt, test drive the Porsche and pimp the wardrobe.  Get it out of your system. There is an underlying trend woven into our consumerist society that progress means change; built-in obsolescence, the constant refinement and rebranding to justify the marketeers as much as satisfy consumers. Every now a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Roger Brosch: Advice should also mean investing in your memory bank

Roger Brosch: Advice should also mean investing in your memory bank

Financial advice is never about the money itself

Roger Brosch
clock 27 August 2026 • 3 min read
Advice JVs: Why professional services tie-ups are moving beyond referrals

Advice JVs: Why professional services tie-ups are moving beyond referrals

Firms look to joint brand relationships

Isabel Baxter
clock 27 August 2026 • 6 min read
The banks are back: What does this mean for advisers?

The banks are back: What does this mean for advisers?

Banks ‘uniquely positioned’ to provide advice to mass market

Sophia Panayi
clock 24 August 2026 • 6 min read