How to weed out provider bias in ATR tools

WARY

clock

Skandia's Michael Barrett looks at the questions advisers need to ask in order to avoid provider bias within platform-based tools...

This website carried an article recently exploring whether attitude to risk (ATR) profilers are "regulatory tickboxing" or "planning essential". The consensus was clear: an ATR tool can add value to the advice process but it supports advice and does not replace the need for an adviser. Tools that can help facilitate a discussion about different types of risk - for example: risk tolerance, risk required, risk capacity and even risk composure - can help engage customers with the advice process, as well as help towards ensuring a suitable outcome, but the wider conversation is key. Advisers...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Altruist 'here for' advisers CEO says with UK wealth market in recovery

Altruist 'here for' advisers CEO says with UK wealth market in recovery

Sell off this week labelled ‘bonkers’

Isabel Baxter
clock 12 February 2026 • 5 min read
The AI advantage in fund selection: Four ways it can support advisers

The AI advantage in fund selection: Four ways it can support advisers

AI agents and the future of fund selection

Patrick Jones
clock 11 February 2026 • 5 min read
FCA urged to provide clearer AI guidance amid review

FCA urged to provide clearer AI guidance amid review

Review to consider impact by 2030 and beyond

Jen Frost
clock 09 February 2026 • 6 min read