Why we must control our emotions to maximise our investment calls

It may seem bizarre to make a comparison between our Neanderthal ancestors and the current market turmoil, but here goes. At the core of all of us is a human being, controlled by emotions and feelings. Even in today’s sophisticated, civilised society, our first thoughts and feelings are always emotion-based, rather than intellect-based. A mere 600,000 years ago, with our ancestors sat around a camp fire, the sight of a predator would immediately cause us to take flight and run, without thinking or evaluating the risks. After all, this immediate and rapid response could well be the dif...