Protection blog: Time to target women clients?

Steve Payne, managing director, protection, at Friends Life, on a growing trend for ‘working women’ to seek independent advice

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Steve Payne, managing director, protection, at Friends Life, on a growing trend for ‘working women' to seek independent advice

Aretha Franklin and Annie Lennox once sang ‘Sisters are doin' it for themselves', and according to the latest research to come from the Friends Life Visions of Britain 2020 report, this appears to be truer than ever, especially when it comes to looking after their finances. The latest report was published in July and focuses on the lives of working women of all ages. It examines the challenges that working women face in today's society and the reasons behind these challenges. The three main groups of women focused on are the ‘golden generation' (older working women), the ‘thrifty 30s'...

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