Protection blog: Time to target women clients?

Steve Payne, managing director, protection, at Friends Life, on a growing trend for ‘working women’ to seek independent advice

clock

Steve Payne, managing director, protection, at Friends Life, on a growing trend for ‘working women' to seek independent advice

Aretha Franklin and Annie Lennox once sang ‘Sisters are doin' it for themselves', and according to the latest research to come from the Friends Life Visions of Britain 2020 report, this appears to be truer than ever, especially when it comes to looking after their finances. The latest report was published in July and focuses on the lives of working women of all ages. It examines the challenges that working women face in today's society and the reasons behind these challenges. The three main groups of women focused on are the ‘golden generation' (older working women), the ‘thrifty 30s'...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Protection advisers under 30 report worries about AI use in claims

Protection advisers under 30 report worries about AI use in claims

More concerned about AI used in claims than underwriting

Jaskeet Briah
clock 30 March 2026 • 2 min read
Where next for protection underwriting and customer service?

Where next for protection underwriting and customer service?

Vital that clients are kept informed

Naomi Greatorex
clock 25 March 2026 • 3 min read
What the protection market study findings mean for advisers

What the protection market study findings mean for advisers

'There are some issues the FCA would like to tackle'

Sandy McGregor
clock 17 March 2026 • 5 min read