Why firm principals must think like athletes

"Charles van Commenee, the head coach of UK Athletics has caused more than the odd ruffled feather with his approach but I have to admit I love him and think his results speak for themselves. At the truly elite level of sport there is no time for mollycoddling and mediocrity, it's about delivering on your potential. I read a while back that van Commenee was asked about medal targets for London 2012. He informed the journalist that they don't actually have any medal targets, it is the media that puts that out into the world. I'm paraphrasing his response but he said something like t...