How to get paid what you are worth

If you’re not getting paid what you’re worth, there are only two possible reasons: 1. People don’t know what you’re worth; or 2. You’re not (currently) worth as much as you believe The first situation cannot happen unless you permit it to. If you are undervalued, then you have a communication problem, one that you can solve by telling accurate stories that resonate. Far more likely, though, is the second problem. If there are reasonable substitutes for your work, and those substitutes are seen as cheaper, then you are not going to get the work. ‘Worth’ in this case means: “What do...