Jeremy Mugridge, platform marketing manager for Skandia, looks at where adviser demand for platforms will be focused in the coming months.
The future for platform business is looking bright. According to a recent survey of over 200 financial advisers conducted by Skandia, nearly two-thirds expect to do more business on platforms over the next 12 months. The survey also showed that this increase is primarily driven by the benefits of consolidation, cited by 85% of advisers, and improved business efficiency (84%). Consolidating investments into one place is one of the easiest ways to gain control and ensure they are monitored and managed effectively. Platforms are an ideal aid to this process because they provide the tools an...
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